PPV is no doubt a huge, huge money maker. In fact, in a recent webinar I did with David and Corey, David (owner of PPVPlaybook Coaching Forum) showed how he had earned $27,287.50 in 8 DAYS! That’s over $3400 PER DAY!
Side note: To get that webinar, get my free affiliate marketing guide. On the guide page, I have recorded webinars for you to download.
Anyways, like I was saying, there is huge money in PPV. So… 5-6 months ago I set out to learn how to dominate PPV.
So, the first thing I did was install the software onto my computer. Yup, I installed adware right onto my main computer. Some people might call me crazy but it has taught me a crazy amount about PPV traffic and how it ACTUALLY works.
Being on the internet for hours and hours each day, I see a ton of PPV ads (8+ hours per day x a few months = a LOT of ads). The more ads I see, the more I realize how shady the top PPV ads are. You know, the ones that get the majority share of the traffic.
In fact, the ads that I see the most are always the ones that break the “rules”. So I wanted to break down a bit more about some of the REAL techniques I have seen these top guys using. Ok, I’m sure a lot of people are not going to be happy about this, but oh well.
Shady Technique Number 1:
Making it look like your PPV ad is actually a popup from the website. For example, “Hey Wells Fargo Customer! Check this special offer only for our members!”
When you make your landing page look exactly like the actual page, it’s a great way to increase the trust that your ad has. I’ve seen this method used to promote surveys, to promote rebill offers, to promote zip submits, and more.
Shady Technique Number 2:
Using sound and/or video. Now from what I thought, you were not allowed to use video or audio on your PPV landing pages. I could be wrong, and this could be only for certain ad networks but it seems like a majority of the top landing pages use either audio or video to capture your attention. And boy does it work!
Imagine watching netflix instant queue and then BAM, “HEY NETFLIX CUSTOMER!!! You’ve WON!!!” Haha. The first time it happened, my wife was in the other room but hear it because I had my speakers up loud. After that played, she came into the room excited, “What did we win?!” It was cute.
I see video mostly used on pages that capture email addresses and audio primarily on sites that want you to act right away like surveys, zip submits, etc.
Shady Technique Number 3:
Using Javascript Alert Messages. You know those alert messages you get when you try to close a webpage? “Are you SURE you want to leave this webpage? Hit OK to stay on the page, Hit Cancel to leave…”
Think about using one of those BEFORE your PPV ad loads. That’s right, an onPageLoad action.
The way it looks with the PPV ads is simply brilliant and beautiful. I’m sure it causes the user to convert like crazy too. Mix this with method 1 or 2 and you’ve got a gold mine.
Leave a comment