PPV Marketing – What it is, What it isn’t and How it works.
One of the hottest new trends (well, not really new, but unknown) in advertising is PPV marketing. The term “PPV” is an anagram for “Pay Per View”. Until recently, this method has been either overlooked or underexposed. It is also known as CPV or “Cost Per View”. PPV has great potential and, as an n Internet marketer, you are obligated to educate yourself on the subject.
What PPV marketing is -
Very simply stated, what PPV marketing is, is a technique that lets you pay a small amount of money every time someone views your website. There is no “ad” for the web user to click on and PPV is not click based. Rather it is actually viewer based.
This is run by a piece of software called Adsoft or ad supported software. The software happens to free to al users BUT you need to enter an agreement to receive ads from the publisher of the software. So it is kind of an exchange, much like many things on the net.
What you get is your web site inside of a pop-up or pop-under type of ad. This is the basis of Adware and is totally legal everywhere, so you aren’t breaking any laws.
What PPV marketing is notDon’t be fooled into thinking that PPV is just like PPC (pay per click). They are cousins, but there is a BIG difference between them. With PPC, there is an ad that needs to be viewed first. Then and ONLY then can the visitor click your link and visit your site. In PPV marketing, your web site appears when a keyword or key phrase is entered. That is what drives the pop up to appear.
You, as the web site owner, pay about $.02 (2 cents) each time your web site is VIEWED. Big difference from PPC where you pay for the click that may be erroneous.PPV is also a form of Adware (legal), NOT Spyware (illegal everywhere!). The only ads you will ever receive are the ones you agree to receive from the publisher.How PPV worksAll you need to do is set up an advertiser account with any of several PPV publishers available. Most will offer a few options for your campaign. Your web site can be targeted from a keyword or phrase, a category or you can run a totally untargeted campaign. The choice is yours, but of course you will want the best, most highly targeted PPV campaign.In that case, the best you can do is to set up your campaign to be triggered by a keyword or phrase. Whenever ANY of the trigger words/phrases are entered, your site will be shown. Every time your site is displayed, your account will be charged the “view” fee, which should be between $.02 and $.05 per view.How PPV makes you moneySay you pay $.02 (2 cents) per view and your product costs $10. That means you receive 50 visitors for $1. From those 50 visitors you convert 3 sales resulting in $30 in revenue. Do the math…a $1 investment with a $30 ROI. Incredible, to say the least, and that is how people are using PPV marketing to make a boat load of cash and YOU CAN TOO!!
PPV Marketing – What it is, What it isn’t and How it works.
One of the hottest new trends (well, not really new, but unknown) in advertising is PPV marketing. The term “PPV” is an anagram for “Pay Per View”. Until recently, this method has been either overlooked or underexposed. It is also known as CPV or “Cost Per View”. PPV has great potential and, as an n Internet marketer, you are obligated to educate yourself on the subject.
What PPV marketing isVery simply stated, what PPV marketing is, is a technique that lets you pay a small amount of money every time someone views your website. There is no “ad” for the web user to click on and PPV is not click based. Rather it is actually viewer based.
This is run by a piece of software called Adsoft or ad supported software. The software happens to free to al users BUT you need to enter an agreement to receive ads from the publisher of the software. So it is kind of an exchange, much like many things on the net.
What you get is your web site inside of a pop-up or pop-under type of ad. This is the basis of Adware and is totally legal everywhere, so you aren’t breaking any laws.
What PPV marketing is notDon’t be fooled into thinking that PPV is just like PPC (pay per click). They are cousins, but there is a BIG difference between them. With PPC, there is an ad that needs to be viewed first. Then and ONLY then can the visitor click your link and visit your site. In PPV marketing, your web site appears when a keyword or key phrase is entered. That is what drives the pop up to appear.
You, as the web site owner, pay about $.02 (2 cents) each time your web site is VIEWED. Big difference from PPC where you pay for the click that may be erroneous.
PPV is also a form of Adware (legal), NOT Spyware (illegal everywhere!). The only ads you will ever receive are the ones you agree to receive from the publisher.
How PPV worksAll you need to do is set up an advertiser account with any of several PPV publishers available. Most will offer a few options for your campaign. Your web site can be targeted from a keyword or phrase, a category or you can run a totally untargeted campaign. The choice is yours, but of course you will want the best, most highly targeted PPV campaign.
In that case, the best you can do is to set up your campaign to be triggered by a keyword or phrase. Whenever ANY of the trigger words/phrases are entered, your site will be shown. Every time your site is displayed, your account will be charged the “view” fee, which should be between $.01 and $.05 per view.
How PPV makes you money-
Say you pay $.01 (1 cent) per view and your product costs $10. That means you receive 100 visitors for $1. From 1,000 visitors ($10.00) you convert 5 sales resulting in $50 in revenue. Do the math…a $10 investment with a $50 ROI. Incredible, to say the least, and that is how people are using PPV marketing to make a boat load of cash and YOU CAN TOO!!
