When your advertising costs are through the roof but you need to advertise to gain more business, there is no way around continuing to pay for advertising but the amount you spend and how you allocate precious marketing dollars does make a big deal of difference. In the past, traditional advertising methods were limited to television, radio and printed publications such as newspaper, magazine, brochures, flyers, postcards and the like. Many of these methods were excellent for reaching large groups of individuals and companies who watched the advertising on television or read the papers and magazines, but the price for placing your ad was expensive to say the least.

Such methods are still used for creating some of the best advertising campaigns in existence. A prime example is the catchy commercials that are aired on television during the Super Bowl. These advertising spots are sold to the highest bidders and can cost staggering millions of dollars to capture the viewing audience’s attention for around thirty seconds. The price, by comparison to the rewards advertisers receive in soared profits from these advertising spots is quite worth the expense of purchasing these commercial slots. Not only does the audience get fed a targeted advertising message that makes them want to go out and patronize the advertiser, but it is an audience that typically holds millions of watchers captive for the few moments but creates a lasting impression for quite some time.

In a realistic world where most companies cannot afford to spend millions of dollars on a 30-second spotlight commercial, the search for low cost quality advertising is often one that never ends. Many tread lightly due to the belief that if you don’t spend a fortune on your advertising, you get what you pay for. In some cases this is quite true because cheap supplies can produce a poor quality advertising product which takes away from an excellent campaign slogan or strategy.

One low cost advertising method that has continued to gain momentum since its introduction is pay per view marketing (PPV). Also recognized under other names such as cost per view advertising and similar to pay per click (PPC) advertising, PPV marketing continues to appeal to the Internet based marketing world because it is a very low cost method of advertising your business and the goods or services it offers. PPV marketing is one of the best ways to drive customers back to your website and get more of the lion’s share of the audience than your competition.

Because PPV marketing charges you only for the views of your website and does so at a very low cost, it is easy to generate thousands of views by ready to buy customers for pennies on the dollar or less. PPV marketing is not only low in cost but with the assistance of the right company, this type of advertising is easy to implement and can drive thousands of customers and visitors alike back to your website in no time at all.

From FinchSells.com

Christ, I almost forgot about this place. About two weeks ago, I had a fetching list of topics to post about. So what happened?

Amsterdam happened.

An extended break in Holland has helped to relax my senses. Unfortunately to the point where I can’t remember much of what I wanted to say. Whenever I tell people that I’ve been to Amsterdam, I always feel the need to make it perfectly clear that “No, I didn’t.”

And even if I did, I probably wouldn’t remember, okay? Perhaps my single most striking memory of The Dam was being perched in a toilet, space caked out of my face, wondering what would happen if you whipped a pigeon. I swear to God, it seemed philosophical at the time.

Anyway, I believe the last post was about shock marketing tactics and how you could stun somebody in to clicking a creative if you pressed the right buttons.

This post swings to the other end of the scale. I want to look at how you could go about laser targeting – a favourite term of mine – with a traffic source as anonymous and faceless as PPV. It’s incredibly easy, but to do so, you will invariably need to sacrifice the one thing that keeps a super affiliate’s bed wet at night…volume.

Since I decided to start rambling about PPV again, I’ve been bombarded by contextual marketing virgins who would like to get a piece of the pie but just don’t know where to start. So I will say that this road is generally much easier and much cheaper than the methods outlined in my last post.

The best way to take a vice like grip over your PPV targeting is to only actually target one site. In some cases, even one page.

While providing a visual shock like the car crash scenario is often good for general targeting, you may find more success by designing your PPV creatives to be a working extension of the site that you’re targeting. You can’t go ripping the brand name and providing false endorsements, but you can use the user’s web location to your advantage.

One option may be to target the sport section of a national newspaper to crowbar in a PPV campaign along the lines of…

“Hey [Newspaper Title] Readers,

We’re offering online readers of [...] an EXCLUSIVE free ticket to [Whatever sports event]. Just click here and enter your zipcode to continue…

…And don’t forget to buy tomorrow’s edition of [...]“

Yes, it sounds pretty much identical to the recent banned Facebook ads citing the user’s age as a barrier to entry. And that’s true. But the secret is to make the reader feel as if they’ve stumbled across a mystery freebie while carefully avoiding any suggestion that you’re the actual owner of the target site. Sound a little shady? Yep, so is a large segment of the shit that actually works for affiliates in the CPA space.

Another favourite tactic of mine is to hijack the inferiority complex to make the user click-through to where I want them to be.

I’ll use Runescape as an example. Here is a game where you can register a character and engage with thousands of other users in a sprawling virtual world. I’m no market research wizard, but what can I say for sure about a lot of Runescape players? They’re a bunch of pansy dicks who don’t like to be made to feel inferior.

That said, I thought it’d be a good idea to design a PPV creative that would be specifically catered for Runescape users persuading them to register on the closest matching gaming offer I could find.

The general gist of the headline was…

“There’s A Reason The Top Runescape Players Are Flocking To [My Offer Name Here]”

…But I can’t tell you until you click through and see it for yourself”

I was hoping to spark an immediate reaction where firstly, the player doesn’t like being left in the dark or having it implied that he’s not good at Runescape. And secondly, there’s the inquisitive nature of wanting to know more about a new game that ranks well with the same crowd.

Given that so many of the Runescape crowd are young, retarded, and living in cloud cuckoo land, you can have a field day with your creatives until you’re driving a decent amount of clicks and conversions.

I’m using Runescape and the gaming niche as a convenient example – because I know it won’t make you much money if you rip it like several people did with the last post. But the real trick is to start thinking outside the box. Look at how you could apply the same logic to offers with higher payouts and higher traffic.

If you’re new to PPV, I would strongly recommend you learn to walk before you try to run. Just choose one target site. Maybe even one page within it.

Search for a suitable offer that can be wedged on to the back of your target for maximum relevancy. Nothing grabs the user’s attention like a creative that asks them whether they really want to do what they’re about to do, but maybe that’s a method for a whole new post…

As I’ve said all along, when you’re advertising with PPV, you need to understand the way that interruption marketing works. While the last post detailed a method of interrupting the user with something visually extravagant and attention catching, it doesn’t have to be that way.

Sometimes you can exploit interruption marketing by making sure the user doesn’t even know that there’s been an interruption. Blend in with your target source and produce creatives that sit well with the user’s natural navigation through the target site. I’m not going to go in to specifics, but when I’m planning my PPV campaigns, I like to ask myself three questions about the targets I’m adding.

1. Why is the user on this page?
2. Where is the user most likely to click next?
3. Where did the user come from?

If you can begin to paint a picture of the user’s browsing habits, you can design a creative that captures their attention so much more readily. Headline phrases like “Before you…” and “Now that you’ve…” play a key role in my PPV creatives and if you plug your brain in, you can probably put two and two together to see why. Happy hunting.

By Jonathon Volk

PPV is no doubt a huge, huge money maker. In fact, in a recent webinar I did with David and Corey, David (owner of PPVPlaybook Coaching Forum) showed how he had earned $27,287.50 in 8 DAYS! That’s over $3400 PER DAY!

Side note: To get that webinar, get my free affiliate marketing guide. On the guide page, I have recorded webinars for you to download.

Anyways, like I was saying, there is huge money in PPV. So… 5-6 months ago I set out to learn how to dominate PPV.

So, the first thing I did was install the software onto my computer. Yup, I installed adware right onto my main computer. Some people might call me crazy but it has taught me a crazy amount about PPV traffic and how it ACTUALLY works.

Being on the internet for hours and hours each day, I see a ton of PPV ads (8+ hours per day x a few months = a LOT of ads). The more ads I see, the more I realize how shady the top PPV ads are. You know, the ones that get the majority share of the traffic.

In fact, the ads that I see the most are always the ones that break the “rules”. So I wanted to break down a bit more about some of the REAL techniques I have seen these top guys using. Ok, I’m sure a lot of people are not going to be happy about this, but oh well.

Shady Technique Number 1:
Making it look like your PPV ad is actually a popup from the website. For example, “Hey Wells Fargo Customer! Check this special offer only for our members!”

When you make your landing page look exactly like the actual page, it’s a great way to increase the trust that your ad has. I’ve seen this method used to promote surveys, to promote rebill offers, to promote zip submits, and more.

Shady Technique Number 2:
Using sound and/or video. Now from what I thought, you were not allowed to use video or audio on your PPV landing pages. I could be wrong, and this could be only for certain ad networks but it seems like a majority of the top landing pages use either audio or video to capture your attention. And boy does it work!

Imagine watching netflix instant queue and then BAM, “HEY NETFLIX CUSTOMER!!! You’ve WON!!!” Haha. The first time it happened, my wife was in the other room but hear it because I had my speakers up loud. After that played, she came into the room excited, “What did we win?!” It was cute.

I see video mostly used on pages that capture email addresses and audio primarily on sites that want you to act right away like surveys, zip submits, etc.

Shady Technique Number 3:
Using Javascript Alert Messages. You know those alert messages you get when you try to close a webpage? “Are you SURE you want to leave this webpage? Hit OK to stay on the page, Hit Cancel to leave…”

Think about using one of those BEFORE your PPV ad loads. That’s right, an onPageLoad action.

The way it looks with the PPV ads is simply brilliant and beautiful. I’m sure it causes the user to convert like crazy too. Mix this with method 1 or 2 and you’ve got a gold mine.

Now, I jacked this graph from a Google image search, and it’s satire rather than actual data. But it’s pretty much true, right? People find it hard not to pay attention to scenes that jump out of their mundane lives and slap them in the face.

Since moving in to PPV advertising, I’ve tried several different approaches to varying degrees of success. I’ve tried informational adverts, humour to capture attention, and the subject of this post – shock marketing. While it’s not suitable for all offers, shock marketing is something that naturally integrates very well with PPV. When you’re dealing with interruption marketing, or springing pop-ups on a user who is otherwise engaged, you really need to have an ace up your sleeve to tear them away from whatever they’re expecting to see on the page they’ve clicked through to.

Many people fail to drive a sufficient CTR with their PPV creatives simply because they try to be too cute. They’ve been raised with conventional marketing wisdom that says that if you explain the right benefits to the right user, you’ll enjoy eventual success. While that’s true to an extent, the nature of pop-up and pop-under display adverts is intrusive.

You could be slinging Vodka to an alcoholic and there’s still a good chance that he’ll give you the cold shoulder. Maybe ten years ago you’d enjoy an easier ride. Unfortunately people are naturally inclined to turn a blind eye to advertisements these days. That’s unless they see something so outrageous or so targeted to their needs that they can find the reason to put aside whatever they were doing before.

When I approach my PPV campaigns, I always do so with the same mindset: “How can I make the user stop and stare?”

Research shows, from a number of sources I truly can’t be bothered to dig out, that you have a matter of split seconds to grab the user’s attention. Miss the boat and you’ve paid to be forgotten.

Picture your target audience. Can you honestly see these users pissing themselves in excitement at the thought of what the next 750×550 might bring?

Well, the way I see it, if you want people to catch a message on a highway billboard, you’re going to have more luck if a car has just been trashed in to the support beams. People will stop and stare.

One of the offers I wanted to test out was an auto insurance quote form. There are some great insurance lead gen opportunities, and PPV is a brilliant way of making your living with them.

The problems with auto insurance offers are pretty well documented. Most affiliates are priced out of the PPC space due to advertisers with budgets the size of Texas. The cost efficient platforms to market these offers are PPV and social media networks like Facebook. But it’s not easy to get the average floating surfer to pay attention to an auto insurance offer.

Unless you’re extremely targeted or extremely relevant, it’s going to be hard to interest people with a subject like insurance. I would personally enjoy crunching my balls against my desk more than I would being distracted from my Facebook photo creeping by a loose promise of cheaper car insurance. That’s just me.

I decided to use PPV to target several Chevrolet related websites. I was looking for users who were actively looking to buy a new or used Chevrolet. I can’t remember why I chose this brand. It was something to do with it being the most crashed vehicle in a certain state for three years running. I can’t remember.

As most PPV experts will tell you, you’re going to enjoy a lot more success if you target your traffic source and then try to match it to an offer that fits the demographics. By settling on this Chevrolet crowd, I already had an excellent idea of what my target audience was hoping to see.

It would be very easy to put together a basic creative with a few bullet points and a strapline like “Best Insurance Offer For Your New Chevrolet” or whatever. This will often be successful, but it wasn’t shocking enough – in my eyes – to draw the number of clicks that would be necessary to keep the campaign profitable.

Instead I ventured back to Google Image Search and retrieved a pretty horrific image of a crushed Chevrolet, the result of a high speed car crash. When you have eye-catching provocative imagery, it becomes so much easier to pull the user’s attention off the page. I split tested several different titles and while I’m not going to out my own techniques for driving an image like this home, it goes without saying that bolder is better.

If the aim of your campaign translates in to shocking the user, there are no shortage of directions you can take to get the job done.

How about dating? It struck me just how many advertisements choose to depict stunning women and the guarantee that you could date one of them. But what is the shocking opposite? Well let’s just say the search term “unhappy middle aged man with fat ass ugly beach whale” might have taken a Googling last month.

Got a work from home offer? Pick the ugliest face you can physically stand to look at. Paint it with the tagline “This man needed an excuse to work from home…” Maybe you can see what I’m getting at here. Sometimes being all cute with the benefits of the product simply isn’t good enough for distracting a user. Forget your marketing degree – if you’re one of the 0.06% of readers to actually have one – so much PPV success hinges on being calculating, nasty, and very aggressive. Any attention is good attention. The worst thing that can happen is for somebody to ignore your ad.

It’s possible to get away with shock marketing tactics using traffic sources like Facebook too. But everybody knows that a Facebook intern has the kind of threshold to provocative imagery that a baby has to it’s first tooth. You’re not gonna get very far before some bitch is crying about it. I use PPV for my most aggressive marketing campaigns, simply because there’s not much you can’t get away with.

I would recommend taking a look at your offer and working backwards. Often the best way to come up with an ad creative is to take the single biggest lure of the offer and dump it on it’s head.

Want To Meet Hot Single Girls?
Or how about…
Want To Be Scouting For Beach Whales At Fifty? (Well, you better join now then….)

Want Cheaper Life Insurance?
Or how about…
Want Little Baby Jack To Give Up His Dreams Because You Died And Left Him Nothing?

The push is often greater than the pull.

You’re probably beginning to see why I resent the industry I work in, but that’s just the way it goes. You’ve gotta take advantage of fears and dreams. Shock your audience in to taking action and stop being so nice.

by Josh Todd on June 18, 2010

So you’ve scraped several hundred urls, you have launched the campaign on at least one PPV network, and you have traffic coming in.  What now?  Well, chances are you are not going to be profitable right off the bat.  If you are then, great!  But there is still optimization that can be done.  If you are just under the line, even about -50% ROI, you can probably pull it up into the black with a little adjustment.

A lot of times you will find that out of those several hundred urls that you scraped, only one or two will give you the majority of the traffic right off the bat.  If it’s a site like google.com or facebook.com that slipped in there by accident, then you should just pause those.  But if it’s a site that is related to your niche that gets a ton of traffic, then it is time to break down your PPV campaign.

Here’s what I mean by that: take out that #1 url, the one that is getting the most traffic, and make a new campaign just for that url.  Then, you want to create a landing page that is specifically targeted towards users of that page.  You want to match the style of it and the colors as well as you can, so that it feels like a natural extension of the site they are visiting instead of an intrusive popup.

If you can achieve this, you are bound to see a large increase in your click-throughs and hopefully conversions as well.  There are still no guarantees, but this method is one of the best ways to optimize your campaign and either get it profitable or squeeze even more profit out of it.

Give it a shot, and let me know how it goes!

PPV Marketing – What it is, What it isn’t and How it works.

One of the hottest new trends (well, not really new, but unknown) in advertising is PPV marketing. The term “PPV” is an anagram for “Pay Per View”. Until recently, this method has been either overlooked or underexposed. It is also known as CPV or “Cost Per View”. PPV has great potential and, as an n Internet marketer, you are obligated to educate yourself on the subject.

What PPV marketing is -

Very simply stated, what PPV marketing is, is a technique that lets you pay a small amount of money every time someone views your website. There is no “ad” for the web user to click on and PPV is not click based. Rather it is actually viewer based.

This is run by a piece of software called Adsoft or ad supported software. The software happens to free to al users BUT you need to enter an agreement to receive ads from the publisher of the software. So it is kind of an exchange, much like many things on the net.

What you get is your web site inside of a pop-up or pop-under type of ad. This is the basis of Adware and is totally legal everywhere, so you aren’t breaking any laws.

What PPV marketing is notDon’t be fooled into thinking that PPV is just like PPC (pay per click). They are cousins, but there is a BIG difference between them. With PPC, there is an ad that needs to be viewed first. Then and ONLY then can the visitor click your link and visit your site. In PPV marketing, your web site appears when a keyword or key phrase is entered. That is what drives the pop up to appear.

You, as the web site owner, pay about $.02 (2 cents) each time your web site is VIEWED. Big difference from PPC where you pay for the click that may be erroneous.PPV is also a form of Adware (legal), NOT Spyware (illegal everywhere!). The only ads you will ever receive are the ones you agree to receive from the publisher.How PPV worksAll you need to do is set up an advertiser account with any of several PPV publishers available. Most will offer a few options for your campaign. Your web site can be targeted from a keyword or phrase, a category or you can run a totally untargeted campaign. The choice is yours, but of course you will want the best, most highly targeted PPV campaign.In that case, the best you can do is to set up your campaign to be triggered by a keyword or phrase. Whenever ANY of the trigger words/phrases are entered, your site will be shown. Every time your site is displayed, your account will be charged the “view” fee, which should be between $.02 and $.05 per view.How PPV makes you moneySay you pay $.02 (2 cents) per view and your product costs $10. That means you receive 50 visitors for $1. From those 50 visitors you convert 3 sales resulting in $30 in revenue. Do the math…a $1 investment with a $30 ROI. Incredible, to say the least, and that is how people are using PPV marketing to make a boat load of cash and YOU CAN TOO!!
PPV Marketing – What it is, What it isn’t and How it works.

One of the hottest new trends (well, not really new, but unknown) in advertising is PPV marketing. The term “PPV” is an anagram for “Pay Per View”. Until recently, this method has been either overlooked or underexposed. It is also known as CPV or “Cost Per View”. PPV has great potential and, as an n Internet marketer, you are obligated to educate yourself on the subject.

What PPV marketing isVery simply stated, what PPV marketing is, is a technique that lets you pay a small amount of money every time someone views your website. There is no “ad” for the web user to click on and PPV is not click based. Rather it is actually viewer based.

This is run by a piece of software called Adsoft or ad supported software. The software happens to free to al users BUT you need to enter an agreement to receive ads from the publisher of the software. So it is kind of an exchange, much like many things on the net.

What you get is your web site inside of a pop-up or pop-under type of ad. This is the basis of Adware and is totally legal everywhere, so you aren’t breaking any laws.

What PPV marketing is notDon’t be fooled into thinking that PPV is just like PPC (pay per click). They are cousins, but there is a BIG difference between them. With PPC, there is an ad that needs to be viewed first. Then and ONLY then can the visitor click your link and visit your site. In PPV marketing, your web site appears when a keyword or key phrase is entered. That is what drives the pop up to appear.

You, as the web site owner, pay about $.02 (2 cents) each time your web site is VIEWED. Big difference from PPC where you pay for the click that may be erroneous.

PPV is also a form of Adware (legal), NOT Spyware (illegal everywhere!). The only ads you will ever receive are the ones you agree to receive from the publisher.

How PPV worksAll you need to do is set up an advertiser account with any of several PPV publishers available. Most will offer a few options for your campaign. Your web site can be targeted from a keyword or phrase, a category or you can run a totally untargeted campaign. The choice is yours, but of course you will want the best, most highly targeted PPV campaign.

In that case, the best you can do is to set up your campaign to be triggered by a keyword or phrase. Whenever ANY of the trigger words/phrases are entered, your site will be shown. Every time your site is displayed, your account will be charged the “view” fee, which should be between $.01 and $.05 per view.

How PPV makes you money-

Say you pay $.01 (1 cent) per view and your product costs $10. That means you receive 100 visitors for $1. From 1,000 visitors ($10.00) you convert 5 sales resulting in $50 in revenue. Do the math…a $10 investment with a $50 ROI. Incredible, to say the least, and that is how people are using PPV marketing to make a boat load of cash and YOU CAN TOO!!