What is PPV or Pay Per View Marketing?  I was first introduced to this form of traffic by Gauher Chaudhry and his product, Pay Per View Formula. He made an excellent argument about the pitfalls and shortcomings of affiliate marketing through Google’s PPC(pay per click) and talked about the wonderful benefits of this new method described as Pay Per View. As a long time PPC Marketer, I knew exactly what he was talking about regarding PPC. Being a long term customer of Gauher’s Pay Per Click Formula, when he decided to launch PPVF, I jumped at it.

PPV in a nutshell is Adware. Although we all associate this term with something bad, most of the PPV Networks are eTRUST verified. Users agree to be shown ads in exchange for something free such as screensavers, games, toolbars, etc. This is not harmful to the users computer and simply displays ads fairly infrequently as to not interfere with the users overall browsing experience.

How PPV Works…

Generally, an affiliate advertiser or advertising agency signs up with a PPV Network such as TrafficVance, and from here it works in much the same way as PPC. You can bid on keywords and when a user searches with that keyword, a popup window with your ad will display over the current window they are browsing. Better yet, you can bid directly on urls. This will cause your ad to appear as a popup over the current window whenever that url appears in the users address bar. Let’s say you are promoting an Auto Insurance Offer. You open an account with a PPV Network and bid on the url geico.com. Now when a user with the adware installed types www.geico.com into the their address bar, your ad will appear on top of www.geico.com.

The Benefits…

Besides the obvious ability to laser target your ads is the fact that keywords and urls are much cheaper to bid on compared to PPC Ads. There are many advantages to this form of traffic once you learn how to utilize it.

The Downfalls…

Several Affiliate Marketing companies spefically ban the use of PPV Traffic in their Terms of Service. Although many ban this traffic source, several will allow you to use it if you contact them and sign an addendum.

While I can type all day regarding the advantages of PPV Traffic such as the reduced bid costs in proportion to PPC Marketing and ability to laser target your ads, the KEY to succeeding is finding the right information. While Pay Per View Formula was a great introductory course, and I don’t regret purchasing it for one second, it was just that… an introductory course. The methods described are rather general and if you were to follow the herd, you would find yourself spending alot of money with very little results. To date, there are absolutely no PPV Informational products offering anything more than rehashed information from Pay Per View Formula. Believe me when I tell you that there are only a handful of us who actually know how to make a fortune with PPV Traffic and none of us are using these rehashed methods and tools. With PPV, more so than any other form of traffic, you need to be able to think outside the box. It’s the little things that make a huge difference.

The Top PPV Networks

PPV, or pay per view, simply means that you only pay when a potential customer actually views your ad. This is also known as CPV or cost per view. When we refer to ppv we are talking solely about the companies which use adware to display ppv ads. Adware is a downloadable software which is usually installed by the user in exchange for something such as screensavers, online games, toolbars, etc. This downloadable software will then display ads in the form of popups or popunders whenever a user is online browsing.

Considering that we are only referring to PPV Networks which are utilizing adware, these will be the only companies that we rank. We will list some of the other PPV traffic sources but will not go into an in depth review.

We will list our top PPV Networks in order of profitibility from our experience. We weigh things such as amount of ppv traffic available, amount of competition which correlates directly with the actual cost per view, quality of traffic, conversion ratio, and overall ROI. Keep in mind that these are our opinions and others may experience varying results. We have listed the top PPV Networks below beginning with our most recommended and ending with our least favorite.

1. Traffic Vance – No surprise here. However, we are finding it more and more difficult to return an acceptable ROI with TrafficVance.  This is mainly due to the competition. They are by far the most popular of the PPV traffic sources and it definately shows in the bid prices.

Pros: Excellent traffic volume & excellent user base. There traffic converts better than any other PPV network in our opinion. This has a lot to do with the fact that Traffic Vance owns their user base and is not out buying traffic from other networks which can sometimes be viewed as junk traffic. Best user interface in our opinion.

Cons: $1,000 minimum deposit. This is both good and bad in my opinion. It’s tough on some that may not have the money to invest but it also keeps the rifraf out and the newbies that have no idea what they are doing other than driving up bid prices.  High competition thus higher bid pricing.

You may remember that we made a post regarding Traffic Vance now adding International traffic. This is in our opinion will put Traffic Vance leaps and bounds ahead of everyone.

2. Lead Impact – formerly Zango

Pros: The second most traffic behind Traffic Vance. Bid prices are relatively cheap compared to TrafficVance. Traffic converts relatively well, could be better but the amount of ppv traffic and the bid prices makes up for the inferior conversion rate. Our second highest ROI.

Cons: It is tough to get your ads reviewed at times. It can sometimes be days before ppv ads are reviewed if you don’t email them every time you set up a new campaign. As stated above, the traffic does not convert nearly as well as some of the other PPV Networks.

3. AdOn Network - Keep in mind that with AdOn Network your ads are being shown in a popunder window rather than a popup.

Pros: PPV traffic is very cheap compared to Traffic Vance.  Traffic converts relatively well. PPV targets start at just $.005.

Cons: Low traffic compared to some of the other networks. They do have a tendency to send some junk traffic from time to time.  You can check for junk traffic by running a report and looking for Partner ID 111211. You need to message your Rep. for approval every time you create new campaigns or else they will be pending for days.

4. Media Traffic

Pros: New PPV campaigns are quickly reviewed for approval. Traffic converts better than AdOn Network & Lead Impact.

Cons: Well, they didn’t get the nickname Media “NO” Traffic for nothing. Bid prices can also get quite high especially in relation to the amount of traffic that MediaTraffic has.

5. Linksador

Pros: PPV traffic converts very well. Not alot of competition at the moment. Quick ppv campaign approvals.

Cons: Very low amount of ppv traffic. User Interface is not the friendliest.

6.  Direct CPV

Pros: Well, they are #6 for a reason… we currently don’t have too many pros for DirectCPV. Keep in mind though that they are new and experiencing growing pains. They do have a decent amount of ppv traffic but we just haven’t found much to convert yet. Their user interface is much better now that they have re-done it so we will be spending a lot more time testing them. I just couldn’t stand the old cumbersome interface and refused to spend very much time with it.

Cons: Conversions seem to be lower than the others. New ppv campaigns can be pending for days if you don’t message your Rep. Our referrer stats are showing that they have been sending junk traffic from time to time.

7. Adoori – We don’t have much too report on them right now. Adoori is a new network in which we are just beginning our tests. We will report back with our findings once we have some history behind us.

You will notice that we did not rank Clicksor, AdBrite, MegaClick, or CPVMarketplace. This is intentional as we do not view them as true PPV Networks or PPV Traffic Sources.  These companies serve ads based on the publisher’s website content rather than a software app. being installed on the users computer. Targeting for these 4 companies is far inferior to the PPV Networks in which we have ranked above.

I wrote this up rather quickly and will be adding to it in the near future. Most importantly though, the rankings are based on our experience and our ROI, so it is a good baseline for most to base their ppv marketing decisions.

PPV Marketing – What it is, What it isn’t and How it works.

One of the hottest new trends (well, not really new, but unknown) in advertising is PPV marketing. The term “PPV” is an anagram for “Pay Per View”. Until recently, this method has been either overlooked or underexposed. It is also known as CPV or “Cost Per View”. PPV has great potential and, as an n Internet marketer, you are obligated to educate yourself on the subject.

What PPV marketing is -

Very simply stated, what PPV marketing is, is a technique that lets you pay a small amount of money every time someone views your website. There is no “ad” for the web user to click on and PPV is not click based. Rather it is actually viewer based.

This is run by a piece of software called Adsoft or ad supported software. The software happens to free to al users BUT you need to enter an agreement to receive ads from the publisher of the software. So it is kind of an exchange, much like many things on the net.

What you get is your web site inside of a pop-up or pop-under type of ad. This is the basis of Adware and is totally legal everywhere, so you aren’t breaking any laws.

What PPV marketing is notDon’t be fooled into thinking that PPV is just like PPC (pay per click). They are cousins, but there is a BIG difference between them. With PPC, there is an ad that needs to be viewed first. Then and ONLY then can the visitor click your link and visit your site. In PPV marketing, your web site appears when a keyword or key phrase is entered. That is what drives the pop up to appear.

You, as the web site owner, pay about $.02 (2 cents) each time your web site is VIEWED. Big difference from PPC where you pay for the click that may be erroneous.PPV is also a form of Adware (legal), NOT Spyware (illegal everywhere!). The only ads you will ever receive are the ones you agree to receive from the publisher.How PPV worksAll you need to do is set up an advertiser account with any of several PPV publishers available. Most will offer a few options for your campaign. Your web site can be targeted from a keyword or phrase, a category or you can run a totally untargeted campaign. The choice is yours, but of course you will want the best, most highly targeted PPV campaign.In that case, the best you can do is to set up your campaign to be triggered by a keyword or phrase. Whenever ANY of the trigger words/phrases are entered, your site will be shown. Every time your site is displayed, your account will be charged the “view” fee, which should be between $.02 and $.05 per view.How PPV makes you moneySay you pay $.02 (2 cents) per view and your product costs $10. That means you receive 50 visitors for $1. From those 50 visitors you convert 3 sales resulting in $30 in revenue. Do the math…a $1 investment with a $30 ROI. Incredible, to say the least, and that is how people are using PPV marketing to make a boat load of cash and YOU CAN TOO!!
PPV Marketing – What it is, What it isn’t and How it works.

One of the hottest new trends (well, not really new, but unknown) in advertising is PPV marketing. The term “PPV” is an anagram for “Pay Per View”. Until recently, this method has been either overlooked or underexposed. It is also known as CPV or “Cost Per View”. PPV has great potential and, as an n Internet marketer, you are obligated to educate yourself on the subject.

What PPV marketing isVery simply stated, what PPV marketing is, is a technique that lets you pay a small amount of money every time someone views your website. There is no “ad” for the web user to click on and PPV is not click based. Rather it is actually viewer based.

This is run by a piece of software called Adsoft or ad supported software. The software happens to free to al users BUT you need to enter an agreement to receive ads from the publisher of the software. So it is kind of an exchange, much like many things on the net.

What you get is your web site inside of a pop-up or pop-under type of ad. This is the basis of Adware and is totally legal everywhere, so you aren’t breaking any laws.

What PPV marketing is notDon’t be fooled into thinking that PPV is just like PPC (pay per click). They are cousins, but there is a BIG difference between them. With PPC, there is an ad that needs to be viewed first. Then and ONLY then can the visitor click your link and visit your site. In PPV marketing, your web site appears when a keyword or key phrase is entered. That is what drives the pop up to appear.

You, as the web site owner, pay about $.02 (2 cents) each time your web site is VIEWED. Big difference from PPC where you pay for the click that may be erroneous.

PPV is also a form of Adware (legal), NOT Spyware (illegal everywhere!). The only ads you will ever receive are the ones you agree to receive from the publisher.

How PPV worksAll you need to do is set up an advertiser account with any of several PPV publishers available. Most will offer a few options for your campaign. Your web site can be targeted from a keyword or phrase, a category or you can run a totally untargeted campaign. The choice is yours, but of course you will want the best, most highly targeted PPV campaign.

In that case, the best you can do is to set up your campaign to be triggered by a keyword or phrase. Whenever ANY of the trigger words/phrases are entered, your site will be shown. Every time your site is displayed, your account will be charged the “view” fee, which should be between $.01 and $.05 per view.

How PPV makes you money-

Say you pay $.01 (1 cent) per view and your product costs $10. That means you receive 100 visitors for $1. From 1,000 visitors ($10.00) you convert 5 sales resulting in $50 in revenue. Do the math…a $10 investment with a $50 ROI. Incredible, to say the least, and that is how people are using PPV marketing to make a boat load of cash and YOU CAN TOO!!